Heh, this will be interesting. I’m going to liveblog my class today for fun. Stay tuned for updates!
People are piling into the room.
They’re taking attendance. Made it to class on time.
Who blogged about blogging?
Blog: a place for interactions with people. It’s on the Internet. A type of personal publishing.
It’s also a frequently updated webpage, and if you want to write a big long narrative you should summarize it in the blog.
Blogs are a place to gather your thoughts on a specific interest. They’re sorted in REVERSE chronological order!
It’s a form of personal publishing. At one point, he mentions it’s a place for companies to have an informal relationship with their customers.
Other common attributes of blogs: timestamps, date headers, blogrolls, headers, hyperlinks, permalinks, tags, etc.
(I need to update my blogroll)
Anyone can blog! It’s open to everyone. Democratic form of publishing.
Credibility of a blog: sometimes suspect, other times credible. Credibility must be determined via layers of information.
What makes a blog credible or not?
– Are the sources clearly cited?
– Do the links always work?
– Does the author use professional language? Is the writing high quality?
Remember, a credible blog is usually frequently updated. *Updated every day or every other day.*
Formatting is also important. Use chunking, etc.
Visual aspects: original, quality photography really helps. Blogs are credible if they have original content!
If you’re writing a blog you’ll want to keep it transparent. Let the world know who you are.
“Nobody likes ghost blogggers.”
What makes blog different than other stuff you read?
-They usually have an opinion tied to it. Openly stated opinions.
– Blog is a community. An online community, and blogs *always* have comment sections.
What about the tone of the blog?
– Compared to news websites, there’s a much more casual tone. Conversational tone.
What about blogging as journalism?
– If you do all your own work and verify your facts, it’s journalism.
– It’s good for journalists to write blogs as well as news articles, because it lets you meet the person who writes your news stories.
Writing a blog as a journalist might also get the attention of more readers. The readers can respond directly to you, as well.
Journalists need to constantly reach deadlines, but on a blog there is no deadline. You can publish faster, less formally, and you can publish it even faster!
Liveblogging: particularly used when elections are going on.
What are the THREE types of blogs?
Personal blogs: journaling / personal diaries.
Personal blogs are individualized to personal taste. They also can be about specific interests.
Personal blogs are opinionated usually, and they’re the most conversational out of the three main types.
They’re also the most transparent.
Personal blogs are EXTREMELY community driven. Readership builds, and you communicate / email with people.
– Keep consumers and other members of a particular industry up-to-date on what’s going on on with the company and industry news.
Corporate bogs also build your consumer base.
If you have potential clients and they like your blog, it’ll increase your consumer base.
The biggest characteristic of a corporate blog is TRUST BUILDING. It allows the company to speak plainly and transparently. Not trying to sell anything.
How would you write a corporate blog?
You need to HUMANIZE THE COMPANY!
Corporate blogs can introduce the company’s employees. It’ll show you that there are real people working hard to make a cool product. You can interact with people. You’re able to talk to someone who could actually talk back.
It opens the door for two-way information. You have a voice with the company.
Sometimes it doesn’t work. Sometimes companies ignore you.
If your consumers know you’re very in-the-know in your field, they’re going to trust you.
What about news blogs? What makes them different from personal and corporate blogs?
– More factual. What they’re writing about is more based about what’s happening in the world.
– Greater focus on what happened.
– This is where blogging becomes journalism. You’re reporting on what’s happening.
News blogs verify their content and follow a code of ethics.
News blogs also build communities. All types of blogs do, but news blogs are different: they make their readers more active about what’s really going on in the world, and let them participate through the blog.
We’re going to take a look at some blogs now.
Some people blog as their full-time job. How do they get the money? Sell advertisements!
Companies will pay you to use their items in reviews or promotions too. Just make sure you’re fair in your reviews.
Bloggers can also make appearances at events. They’ll get paid to go to conventions and events and whatnot.
Fashion blogs: people get paid to wear clothes and showcase them. They get a full-time job just wearing some designer’s clothes. Crazy world.
Some people do recipes as well. The really big bloggers update multiple times a day, and get people to work for them.
Cooking blogs: they post recipes, pictures of food. One person is an extremely gifted writer. Some of the big bloggers go on TV, write books, etc.
All the same content that would be in MAGAZINES is now on blogs, but it’s updated frequently, and anyone can join in.
Now we’re looking at blogs that students read.
Corporate blog about clothing manufacturers. The employees post about their adventures, and it strengthens their brand because you want to see the clothes survive. Here’s what people who do cool stuff wear.
With a good corporate blog, you don’t want to have it be the same as your professional site.
Another corporate blog: they show all the employees’ smiling faces. It’s a creative communications company, and you can see each employee’s individual creativity, and they publish ideas.
An example post has tags, comments, lists, chunking, etc. All blogs have about the same stuff.
A third blog: big difference between the blog and the corporate site. The main site is very interactive and rich, but the blog is a more “chicken nugget” version of the site. It’s simpler and directs your attention.
Refit and filter the same information on a blog, make it easier to read.
Showed a blog I read myself. People liked it. Cool!
Well, that wraps it up for tonight’s class. Good night!