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Response to “Writing for Digital Media” Ch. 4

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After reading chapter 4 of Brian Carroll’s Writing for Social Media, I realize that I’ve done myself a disservice with a previous post regarding headlines. I titled the post “Can you believe it?” because I was trying to be “cute” with the post title. I did this at the cost of SEO, though.

The experiment

Using a Google page ranking service, I put in the keywords “can you believe it” and my post’s URL.  The post’s title is very generic, and didn’t show up on the first 10 pages of Google. My more recent post on website credibility shows up on page 1, though, and in just 3 keywords. In fact, for just the phrase “website credibility impressions” I’m up there on the front page.


I’m just a college student, and I wouldn’t consider myself an expert on website credibility. At least, besides my best guesses and intuition and attending one formal lecture on website credibility, I’ve never done serious study on the topic. Since I titled my blog post relevantly, however, Google thinks my article is important enough to put up on page 1. My other cutely-titled post, however, doesn’t get any respect. 10 pages of searching and it’s just not there. What I’d make of this is that Carroll is absolutely correct: title your pages relevantly instead of trying to be clever or cute.

What I did better in my last post

Besides just a better headline, I tried to do other things better to conform to Carroll’s recommendations about links, lists, and length. I’ve tried to break up paragraphs and have subheadings instead of just one long block of text.

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